This isn't all Youtube's fault. They had to do something. Looks like it was a bit rushed though and the end result is chaos, worry and uncertainty.
What am I talking about?
Advertisers have been leaving the Youtube site as some have found their adverts appearing on Videos they do not want to be associated with. The content within that video they do not want linked to their products or appear to be endorsing in any way. These videos could contain terrorism, violence, crime, swearing or other unsavoury behaviour.
Well, that's fair enough. Advertisers have to protect their brand. If you're the manufacturer of Happy Biscuits, you don't want your adverts appearing on a video of someone shouting racist hate speech or being cruel to puppies.
Youtube had to address this to stop the loss of important Ad revenue. Of course, they would not have the resources to check every video individually. That would take millions of operators working round the clock. So... they developed an Algorithm to check them all.
An Algorithm.
And that's where the huge problem starts for Youtube video creators who have their videos monetised. The Algorithm is far far from perfect. It's way too aggressive. Overnight genuine creators were getting large numbers of their videos wrongly deemed unsuitable for ad revenue with the status added, Limited or No Ads.
You can appeal.... but only if your video has over 1000 views in the last 7 days. That's the knockout punch. Small and medium size creators will not have that so cannot appeal wrong decisions at all.
Admittedly this algorithm seems to have improved over the last couple of days, but it's a worrying position to be in if you're looking to grow your channel and can see obstacles being thrown in front of you blocking the path.
In terms of revenue to keep a growing Channel going on it's own, it's increasing becoming the reality that a creator cannot rely on Youtube Ad revenue alone. Below are my recent thoughts.
Hopefully this Algorithm will continue to improve to benefit the Youtube commnunity. At the moment, it's particularly messy, random and unpredictable.
If you haven't already, please show your support by subscribing to my Youtube channel njenkin or following on VIDME.
Many thanks!
Nick :o)
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